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Primula was first designed as a breakfast service of flatware and produced by Leerdam in 1947. Copier, who had hesitated to attach his name to the Neerlandia products, designed a high-quality product for the middle-classes with firm rounded adges and easy-to-stack shapes. Most Primula items were produced in saffierblauw glass, a light shade (also featured in the famous 'Elephant and salamander' dish in 1948 ) which served to highlight the simple ringed motief of the plateware. Occassionally they were also made in light pink or clear glass. The thicker glass and rounded edges were combined with squares and circles resulting in a practical, easy-to-clean and long-lasting range which was popular with housewives. The heavy bowls were particularly popular and carefully nested so as to take up the least possible cupboard space. Although the rest of the service went out of production by the end of the fifties, the bowls continued to sell into the next decade. The shape of the sugar bowl (and jampot) butter dish and square bowls echo the design for Copier's Colopal service (1931), while the creamer and cup are provided with a new type of handle to make use of improved pressed-glass technology.
The Primula service is still collectable and useful, and is an icon for the domestic minimalism of the post-war aesthetic. Before the dawn of the 'disposable age', customers who bought Primula were reassured by the extra-heavy styling, which looked suitable for a long and hard-working life in the Dutch kitchen. This expectation is confirmed by the fact that items are rarely found in broken state, whereas the cheaper Neerlandia of similar age is often chipped or cracked.The design is also a little eratic, drawing on square, oval and round elements, and applying a variable number of rings at variable distances and gradients. This may, in part, explain an anomoly in the mould for the fruit test which is found sometimes with evenly distributed rings, rather than 'converging rings. It seems likely that one of the moulds was either a prototype which was quickly revised, or results from a mould which was made incorrectly and went into production for a short time before the design error was noticed.
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