Primula was first designed as a breakfast service of flatware and produced by Leerdam in 1947. Copier, who had hesitated to attach his name to the Neerlandia products, designed a high-quality product for the middle-classes with firm rounded adges and easy-to-stack shapes.
Most Primula items were produced in saffierblauw glass, a light shade (also featured in the famous 'Elephant and salamander' dish in 1948 ) which served to highlight the simple ringed motief of the plateware. Occassionally they were also made in light pink or clear glass.
The thicker glass and rounded edges were combined with squares and circles resulting in a practical, easy-to-clean and long-lasting range which was popular with housewives. The heavy bowls were particularly popular and carefully nested so as to take up the least possible cupboard space. Although the rest of the service went out of production by the end of the fifties, the bowls continued to sell into the next decade.
The shape of the sugar bowl (and jampot) butter dish and square bowls echo the design for Copier's Colopal service (1931), while the creamer and cup are provided with a new type of handle to make use of improved pressed-glass technology.

The Primula service is still collectable and useful, and is an icon for the domestic minimalism of the post-war aesthetic. Before the dawn of the 'disposable age', customers who bought Primula were reassured by the extra-heavy styling, which looked suitable for a long and hard-working life in the Dutch kitchen. This expectation is confirmed by the fact that items are rarely found in broken state, whereas the cheaper Neerlandia of similar age is often chipped or cracked.
The design is also a little eratic, drawing on square, oval and round elements, and applying a variable number of rings at variable distances and gradients.
This may, in part, explain an anomoly in the mould for the fruit test which is found sometimes with evenly distributed rings, rather than 'converging rings. It seems likely that one of the moulds was either a prototype which was quickly revised, or results from a mould which was made incorrectly and went into production for a short time before the design error was noticed.

Price

 

Stock and sizes

 

 

20.00

 ●

#1012 : Primula SetBowl 1

270

68

20.00

 ●

#1013 : Primula SetBowl 2

247

70

17.50

 ●

#1014 : Primula SetBowl 3

224 x 65

65

15.00

 ●

#1015 : Primula SetBowl 4- cat 195mm

188 x 60

65

14.00

 ●

#1016 : Primula SetBowl 5- cat 175mm

180 x 50

52

12.50

 ●

#1017 : Primula SetBowl 6

145 x 50

50

89.10

 ●

set of 6 complete

 

 

 

 

 

 

 

 

 

Primula oval bread plate (#999)

334x230x

50

 

 

Primula oval meat plate (#1000)

232x148x

28

55.00

 ●

Primula Gateau (#1080)

315x20x

27

6.00

 ●

Primula Gateau side (#1092)

153

20

35.00

 ●

Primula Kaasstolp (#1209)

240x143

113

37.50

 

Primula Fruit test (2 parts = #3091)

 

 

22.50

 ●

Primula Fruit test dish (#1210)

212

98

15.00

 ●

Primula Fruit test stand (#1211)

183

50

 

 

Primula Butter dish with lid (#1002)

142x125x

63

30.00

 ●

Primula Milk (#1005)

125x85x

70

30.00

 ●

Primula Sugar (#1004)

115x78x

70

20.00

 ●

Primula Tray for milk and sugar (#1006)

250x25x

34

 

  

Primula Tray with 4 hors d'oevres dishes

 

 

 

 

Primula Tray with 2 hors d'oevres square dishes

 

 

8.00

 ●

Primula square dish for hors d'oevres (#1009)

100x100x

30

22.50

Primula tray for 4 dishes (#1207)

227x227x

23

 

 

Primula tray for 2 dishes (#1208)

234x107x

20

7.50

 ●

Primula Zoutvat (#1007)

77

23

 

 

Primula Jampot with lid (#1003)

 

 

 

 

Primula eggcup on saucer-foot (#1212)

104

104

 

 

Primula Breakfast plate (#1082)

215

19

 

 

Primula Cup and saucer (#1090)

 

 

 

 

Primula Cup

95

52

 

 

Primula saucer

143

18

 

 

Primula Melkbeker (#1011)

 

 

    ● Items marked with a bullet (●) are currently in stock per March 2008

Marga Webbe has built up a complete collection of Primula, and it is still in regular use as you can see in the pictures below.
(copyright 2006, M.Webbe)